Why is DMARC compliance important for retailers?

Email security and DMARC compliance are critical for retailers who accept credit card information. Here’s why.

3/22/20251 min read

Email security and DMARC compliance are critical for retailers who accept credit card information. Here’s why.

DMARC (Domain-based Message Authentication, Reporting, and Conformance) is critically important for retailers for several reasons, especially given the high volume of customer interaction and sensitive information they manage. Here's why it's essential:

1. Protects Brand Reputation

Retailers are frequent targets for phishing attacks due to their large customer bases and frequent marketing emails.

Without DMARC, attackers can spoof a retailer's domain to send fake emails to customers, leading to brand damage.
With DMARC, retailers can ensure only authorized senders can send emails on their behalf, protecting their domain from abuse.

2. Prevents Phishing and Email Fraud

Retail customers are prime phishing targets. A spoofed email might:

Trick customers into giving up personal or payment information.
Direct them to fake websites.
Cause them to distrust the retailer permanently.

DMARC helps stop these emails from being delivered or marked as legitimate.

3. Improves Email Deliverability

DMARC, when properly implemented with SPF and DKIM, improves a retailer’s email deliverability rate. This means:

Promotional, transactional, and support emails are more likely to reach customer inboxes rather than spam folders.
Improved open and click-through rates for marketing campaigns.

4. Enables Visibility and Control

DMARC reports give retailers insight into:

Who is sending email on their behalf.
Which servers are failing authentication.
Potential abuse of their domain.

This visibility helps tighten security and ensure compliance with email best practices.

5. Supports Regulatory Compliance

With increasing regulations around data protection and consumer privacy (e.g., GDPR, CCPA), securing communication channels becomes vital.

DMARC is part of a broader email security strategy that helps meet these legal and compliance requirements.

6. Builds Customer Trust

Consumers are more wary of scams and spam than ever. A DMARC-protected domain:

Ensures customers know emails are truly from the retailer.
Strengthens digital trust and encourages engagement.

To find out how Cloud Security Solutions can help visit our website or email us.

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